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Jaideep Mahajan: “Dil ko lagni chahiye baat”

Jaideep Mahajan: “Dil ko lagni chahiye baat”

This Monday, PKSBE students got a taste of the advertising life when they walked in the swanky office of Rediffusion Y&R, located in Lotus Corporate Park. As all nineteen of them sat in the chic conference room, they were greeted by Jaideep Mahajan, or JD as his colleagues call him. A Delhi College of Art graduate, Jaideep has been in the advertising industry for twenty solid years. He has worked in some of the biggest advertising organizations, such as McCann…

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The Last Laugh

The Last Laugh

Laughter has no language barrier, knows no religion and can touch any age. Nothing connects the soul more fondly than laughter and I believe Kundan Shah knew this worldly secret. It’s perhaps for this very reason he spent his time delivering his final lecture on earth, teaching and laughing with our students at PKSBE. Those twilight 9 hours of his life has been etched in our hearts and lives forever. Kundan Shah was a man like no other. When he…

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