Programmes

The quintessential pedagogy of learning at PKSBE:

Our Objective:

Bench-marking quality, inspiring Innovation, encouraging creativity and molding tomorrow's game changers through the gauntlet of a unique and radical learning system. Mentored by professionals from across the industries, our aim is to develop every student into a creative genius honed from lessons learned and mastered in the smoking cauldron of outstanding talent creation.

Delivery:

The curriculum methodology and delivery are very radical, yet grounded in reality. Eighty percent of the curriculum is based on real-life learning uniquely developed through experiences of high adrenaline activities like, sky diving, mountaineering, survival boot camp, deep sea diving, reptile sensitization, tribal living and running a restaurant apart from the intensive, cutting edge content filled 20 percent theory.
These carefully crafted learning levers have been designed to open the minds, which are closed with fear and preconceived rigid logic structures to accept, understand, learn and apply the business innovations that are being taught, in ways that create magical markets and bustling business.
Also, every student must learn to create their own opportunities by beginning an entrepreneurial journey with a business in turbulence where sanity and balance is to be struck by using all the lessons learned right across the earlier experiential learning.
These are part of the Progressive Learning Techniques, which are our building blocks of applied learning. They are based on a foundation of rock-solid conceptual competence, using expertly chosen and compiled curriculum extracted and creatively reapplied from global and local standards of learning.
At PKSBE, every student will learn across a deliberate design-based 'learning trellis' with an elaborate collaboration of the structures of Concept, Reflective Practice Learning Projects, Simulated Application of Concept-in-Action, Business Street Individual and Team Assignments, which demand High Pressure Results and form an integral part of the learning labyrinth of life as a student.
Learning methods at the Prahlad Kakar School of Branding and Entrepreneurship involve simulated games. These are specifically designed to supplement theories learnt with interactive exercises and engagements. All these learning exercises and engagements are designed to deliver against meticulously premeditated learning outcomes while addressing the needs of today's industry. With the student's relentless effort to meet the standards of learning demands, it prepares one to thrive in a dynamic, competitive environment.

Outcome:

'Fear of Failure and the Fear to Fail' is the platform which supports mindless learning, inconsistent competence, academic suffocation, action paralysis and declaration of artificial success.
At the Prahlad Kakar School of Branding and Entrepreneurship these barriers are designed to be breached once and for all. Students are encouraged, inspired and propelled across intense learning experiences. Experiences which bring them face to face with every dark and fearful shadow that always underline all effort. Most schools of conventional learning don't dare to present these in their curriculum and pedagogy. The truth is, these dark shadows when embraced provide the depth and resilience to learn.
True entrepreneurs with propensity for risk are sought to be developed, who must take the necessary risk to succeed and lead by example and create unmistakable value, by not just do-ing it but own-ing it.
They are encouraged to learn to tap into their creative and entrepreneurial talents and think and act like a business professional right from the very start.
We find great resonance with this truism and want every student at PKSBE to share it in the product they deliver. Themselves. Transformed. Totally.
"The oldest and strongest emotion of mankind is fear."

-H.P. Lovecraft

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The Start-Up Program
FELLOWSHIP IN BUSINESS & ENTREPRENEURSHIP

The Start-Up Program

- (1 year)
ATTITUDE BUILDING Phase 1- Need Identification & Opportunity Spotting
Topic Rationale Methodology
1. Understanding Human Psychology Before understanding ‘why people buy’, an entrepreneur MUST understand ‘why people behave the way they do’ Talk by a good film-maker & a sufficiently successful entrepreneur
Followed by sessions on ‘Human Psychology’
2. Understanding India in the global context a. To understand the reality of our country
b. To create entrepreneurs who think of ‘SCALE’ from the beginning
c. To realize where India stands in the world order
An economist’s perspective
3. Entrepreneurial Marketing An entrepreneur has to be a ‘Marketeer’ at the core The students should be able to relate these concepts to human psychology
4. Thinking like an Innovator An entrepreneur has to constantly innovate A combination of in-class, field assignments
SKILL BUILDING 5. The Mechanics of Business An entrepreneur should be able to:
a. Create and interpret financial statements
b. Understand finance as a means to control operations
c. Manage people for high performance
The students should be able to relate these concepts to human psychology
6. Researching People An entrepreneur must be always close to the user
7. Presentation skills For a new-age entrepreneur, these skills are like the ‘3 Rs’ of old times. Basics must be known Through class-room sessions and internships with various agencies
8. Website creation
9. Digital marketing
10. App development
Reading a Newspaper
Phase 2- Concept Generation
Topic Rationale Methodology
Skill Building 1. Sector Analysis An entrepreneur must understand the contextual Business ecosystem In-class guidance & meeting industry professionals. This would help them build strong concepts
2. Prototyping & Testing An entrepreneur must understand the importance of iteration to create a near-perfect Product-Market fit
3. Advanced Marketing Growth strategies
4. Managing operations An entrepreneur has to be an optimiser Theoretical concepts backed by practical experience of how the theory pans out in an enterprise (small & medium scale).
Relevant one-off activities to be planned
Assignment of domain-specific mentors
Ad Film-Making & Branding

Ad Filmmaking & Branding

(1 year)
Today, a brand can be a business but it can also be an individual. This course will explore the theory behind Branding as well as Ad Filmmaking. Learn essential industry-relevant Ad Filmmaking & Branding skills from professionals and gain the knowledge and experience to leverage your career.

This programme focuses on creating free thinkers -individuals who are ferociously independent in their thinking, loyalty, and commitment. One who would not just be an advertising filmmaker or a professional, but also a great story-teller. They would become a huge asset for any organization that has the courage and the foresight to hire them. You could be living anywhere in India i.e Mumbai, Pune, Delhi, Bangalore, Chennai, Hyderabad, Kolkata, Gujarat or elsewhere; you can easily enroll with us & benefit from our course here.
For Student Exchange Program please contact Priya Menon, Director Marketing and Outreach on 9833551677 or email at priya@pksbe.com
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